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"Recession clothing" apparel line repper - LASTAMPA.it

MILAN
The rapper Gue Pequeno Club Dogo of the writer and Cano create the first line of Italian clothing company founded by hip hop, it's called "Recession clothing 'icon is a € 500 note.

In America, the fashion of the rapper goes beyond the passing phenomenon: the last out in the market is Snoop Dog with its Rich and Infamous, while the bulldozer was with Sean Diddy Phat Farm. Resounding success of the Wu Tang Clan with WU and Wear to with Jay Z Rocawear (sold in 2006 to 150 million dollars). Call there Busta Rhymes Dangerous with the line, LL Cool J Hey Lover with , 50 Cent and G Unit with Pharrell Williams that, strengthened by his personal success as a man-picture, the big selling his "Billionaire Boys Club .

In Italy, fashion hip hop was so far limited to certain brands of street wear, tied to partnerships with various rappers. The first to move from fashion merchandising are Hawk Nelson, fresh off signing with Universal. "We were tired of wearing other people's creations and we decided to brave the crisis is a T-shirt depicting the great object of desire today, a € 500 note - says Gue Pequeno - either by adopting a mechanism of self typical of hip hop, which does not exclude a future industrial transition. "

involvement in the project colleagues like Willie Nelson, and Vincenzo da Via Anfossi Vacca, the testimonial of the label, the rapper wants to show that "Recession is not just a brand, but a movement that shares the same lifestyle and the use of creativity against the crisis. " The first collection, limited edition consists of three T-shirts for sale on the internet and will be presented with a DJ set-based rap on March 21 at the Borderline in Milan.


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